Dubai Paperless Passports

Dubai has become the first country in the world to exercise paperless passports.

 

In a bid to promote more smooth air travel within the country, Dubai has launched a new app named as Smart UAEWallet for its residents, which will allow the citizens to use their smartphones as passports. With this new initiative, Dubai has become the first country in the world to exercise paperless passports.

At the initial phase, this app is only developed for the residents of Dubai. In order to exercise this technology, residents of Dubai first need to register themselves.

“The Smart Wallet will save passengers’ time and also protect their documents and passport. Passengers will only need to use the smartphone at the smart gates and scan their fingerprint [to finish the departure procedure] with ease,” deputy chairman of the police and public security in Dubai Lt Gen Tamim said as reported by The Gulf.

According to the official one can download this app from the Apple store.

Moreover, recently Dubai has also launched a Robocop to protect its citizens from theft and snatching. The Robocop will help the local police by identifying the culprit through his/her facial expressions with its latest technology.

It turns out that Dubai is going all out to become world’s first digital country across the globe. And in pursuit of this dream, the country is bringing AI and technology in every field and sector.

Moving forward, Dubai has also requested PITB to develop new technologies for the law enforcement agencies and people. The Dubai Police Chief and head of “Smart Dubai” initiative, Abdullah Khalifa, made a formal request to the Punjab Information Technology Board to develop technology for their country.

Adobe Scan App Update

ADOBE SCAN APP UPDATE

Adobe has rolled out “Adobe Scan app” update for its users. With this new app, physical documents can be edited and scanned.

This new app is available for both Android and iOS users.

According to the company, “ AdobeScan turns your phone or tablet into a powerful scanning and text recognition tool that converts printed text into digital text that can then be re-used wherever you need it. Whether you’re snapping a picture of a slide during a planning meeting to work into your yearly plan, or grabbing an image of a design board off your camera roll and reworking the copy before sending to your client for approval – Adobe Scan helps you get work done from anywhere”.

The new feature is powered by Adobe Sensei, a unified Al, and machine learning framework. Adobe scan uses Adobe Sensei to detect words and makes them editable.

The company said in an official statement, “Adobe Scan is powered by Adobe Sensei, a unified AI and machine learning framework that’s the magic behind the world’s best digital experiences. Adobe Sensei’s advanced image processing techniques like boundary detection, auto-crop and capture, perspective correction and auto-clean

remove shadows and enable Adobe Scan to create crystal clear Adobe PDFs”.

Furthermore, after trying this app few Android users were complaining that this new scan app is not working properly as it is not editing some documents.

The company has updated its platform after much time. You can try Scan yourself here.

This infographic shows a number of ways how branding influences consumer purchase decisions, from brand preference to the conversation and beyond.


how-brand-influences-purchase-decisions

 

HOW BRANDING INFLUENCES PURCHASE DECISIONS

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center.

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Create a “voice” for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
  • Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.

Okay, so why are we here? Because your company is nothing without your brand.

We wanted to understand the greatest struggles and challenges marketers face in maintaining brand consistency and managing all of their marketing content.

We launched State of Digital Asset Management (DAM) Survey to help uncover and address these issues.

LET’S TALK ABOUT DAM

As many of you know, digital asset management has significantly changed over the past few years, and there are some driving factors behind the movement. We want to start by addressing what digital asset management is and how it has evolved. We’ll unveil the results of our recent survey and dissect some common issues and threads.

First and foremost, let’s all get on the same page with our definition. Digital asset management is widely known as a process for organizing (through the development of a strong taxonomy), storing and retrieving assets.

If you’re still living by this definition, we’ve got some good news for you.

THE RESULTS

Our infographic below breaks down some of the most telling results:

20160907_Brandobility_DAM_Infographic_v3

ADDRESSING BRAND CONSISTENCY CHALLENGES

It’s time to truly look at how you are managing assets and consider a DAM solution.

Today, these solutions provide greater capabilities and have become a place for teams to collaborate on projects with internal employees and external partners. Through the use of workflow modules, teams now have one central location for all things related to their marketing campaign, which really streamlines all of their processes.

The best DAMs are also a resource for templates to be created, like flyers and direct mail. Often times this replaced your 3rd party print-on-demand system. DAM has evolved into a central location for all things related to your brand, including things like guidelines and logos.

why-color-matters-for-your-brand

 

 

KEEP IN MIND WHY COLOR MATTERS FOR YOUR BRAND?

The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.

Categories Of Color

Warm Color – associated with energy

Cold Color – evokes a sense of security and calmness

What does each color stand for?

Red Stands For –

  • Power and aggressiveness
  • Energy
  • Eye-catchy
  • Robust

Mostly popular in industries including – Automobile, technology, agriculture and food.

Blue Stands For –

  • Trustworthy
  • Responsible
  • Dependable
  • Secure

Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.

Green Stands For –

  • Freshness
  • Calm
  • Health and wealth
  • Serenity
  • Affluence

Mostly popular in industries including – food, energy, finance, technology and household.

Yellow Stands For –

  • Creativity
  • Brightness and Positivity
  • Hope
  • Light
  • Inspiration

Mostly popular in industries including – food, energy, and household.

Brown Stands For –

  • Strength
  • Durability
  • Natural
  • Simplicity

Mostly popular in industries including – agriculture, clothing, and automobile.

White Stands For –

  • Purity
  • Cleanliness
  • Soft
  • Peaceful

Mostly popular in industries including – clothing, healthcare, and child-related businesses.

Purple Stands For –

  • Royalty
  • Elegance and sophistication
  • Spirituality
  • Mystery
  • Nostalgia

Mostly popular in industries including – finance, technology, and healthcare.

Black Stands For –

  • Class
  • Prestige
  • Sophistication

Mostly popular in industries including – clothing, technology, and automobile.

Orange Stands For –

  • Excitement and fun
  • Energy
  • Freshness
  • Vitality
  • Vitality

Mostly popular in industries including – technology and health care.

Note: Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.