In a bid to promote more smooth air travel within the country, Dubai has launched a new app named as Smart UAEWallet for its residents, which will allow the citizens to use their smartphones as passports. With this new initiative, Dubai has become the first country in the world to exercise paperless passports.
At the initial phase, this app is only developed for the residents of Dubai. In order to exercise this technology, residents of Dubai first need to register themselves.
“The Smart Wallet will save passengers’ time and also protect their documents and passport. Passengers will only need to use the smartphone at the smart gates and scan their fingerprint [to finish the departure procedure] with ease,” deputy chairman of the police and public security in Dubai Lt Gen Tamim said as reported by The Gulf.
According to the official one can download this app from the Apple store.
Moreover, recently Dubai has also launched a Robocop to protect its citizens from theft and snatching. The Robocop will help the local police by identifying the culprit through his/her facial expressions with its latest technology.
It turns out that Dubai is going all out to become world’s first digital country across the globe. And in pursuit of this dream, the country is bringing AI and technology in every field and sector.
Moving forward, Dubai has also requested PITB to develop new technologies for the law enforcement agencies and people. The Dubai Police Chief and head of “Smart Dubai” initiative, Abdullah Khalifa, made a formal request to the Punjab Information Technology Board to develop technology for their country.
Adobe has rolled out “Adobe Scan app” update for its users. With this new app, physical documents can be edited and scanned.
This new app is available for both Android and iOS users.
According to the company, “ AdobeScan turns your phone or tablet into a powerful scanning and text recognition tool that converts printed text into digital text that can then be re-used wherever you need it. Whether you’re snapping a picture of a slide during a planning meeting to work into your yearly plan, or grabbing an image of a design board off your camera roll and reworking the copy before sending to your client for approval – Adobe Scan helps you get work done from anywhere”.
The new feature is powered by Adobe Sensei, a unified Al, and machine learning framework. Adobe scan uses Adobe Sensei to detect words and makes them editable.
The company said in an official statement, “Adobe Scan is powered by Adobe Sensei, a unified AI and machine learning framework that’s the magic behind the world’s best digital experiences. Adobe Sensei’s advanced image processing techniques like boundary detection, auto-crop and capture, perspective correction and auto-clean
remove shadows and enable Adobe Scan to create crystal clear Adobe PDFs”.
Furthermore, after trying this app few Android users were complaining that this new scan app is not working properly as it is not editing some documents.
The company has updated its platform after much time. You can try Scan yourself here.
Ramadan is upon us… may it bring love, peace, and prosperity to our countries and families.
This infographic shows a number of ways how branding influences consumer purchase decisions, from brand preference to the conversation and beyond.
HOW BRANDING INFLUENCES PURCHASE DECISIONS
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?
Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
Defining Your Brand
Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:
- What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.
Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center.
Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
- Get a great logo. Place it everywhere.
- Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
- Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
- Create a “voice” for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
- Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
- Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
- Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
- Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
Okay, so why are we here? Because your company is nothing without your brand.
We wanted to understand the greatest struggles and challenges marketers face in maintaining brand consistency and managing all of their marketing content.
We launched State of Digital Asset Management (DAM) Survey to help uncover and address these issues.
LET’S TALK ABOUT DAM
As many of you know, digital asset management has significantly changed over the past few years, and there are some driving factors behind the movement. We want to start by addressing what digital asset management is and how it has evolved. We’ll unveil the results of our recent survey and dissect some common issues and threads.
First and foremost, let’s all get on the same page with our definition. Digital asset management is widely known as a process for organizing (through the development of a strong taxonomy), storing and retrieving assets.
If you’re still living by this definition, we’ve got some good news for you.
Our infographic below breaks down some of the most telling results:
ADDRESSING BRAND CONSISTENCY CHALLENGES
It’s time to truly look at how you are managing assets and consider a DAM solution.
Today, these solutions provide greater capabilities and have become a place for teams to collaborate on projects with internal employees and external partners. Through the use of workflow modules, teams now have one central location for all things related to their marketing campaign, which really streamlines all of their processes.
The best DAMs are also a resource for templates to be created, like flyers and direct mail. Often times this replaced your 3rd party print-on-demand system. DAM has evolved into a central location for all things related to your brand, including things like guidelines and logos.
KEEP IN MIND WHY COLOR MATTERS FOR YOUR BRAND?
The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.
Categories Of Color
Warm Color – associated with energy
Cold Color – evokes a sense of security and calmness
What does each color stand for?
Red Stands For –
- Power and aggressiveness
Mostly popular in industries including – Automobile, technology, agriculture and food.
Blue Stands For –
Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.
Green Stands For –
- Health and wealth
Mostly popular in industries including – food, energy, finance, technology and household.
Yellow Stands For –
- Brightness and Positivity
Mostly popular in industries including – food, energy, and household.
Brown Stands For –
Mostly popular in industries including – agriculture, clothing, and automobile.
White Stands For –
Mostly popular in industries including – clothing, healthcare, and child-related businesses.
Purple Stands For –
- Elegance and sophistication
Mostly popular in industries including – finance, technology, and healthcare.
Black Stands For –
Mostly popular in industries including – clothing, technology, and automobile.
Orange Stands For –
- Excitement and fun
Mostly popular in industries including – technology and health care.
Note: Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.
AS A DIGITAL ACTIVATION AGENCY BASED IN DUBAI, THIS IS HOW WE DO IT!
1. NOT HAVING A BRAND.
You’d be amazed how many startups attempt to build business momentum without a brand. Or, just as bad, they slap together a brand in a few minutes thinking that it will be enough to support their business. A real brand demands much more significant effort, including competitive research, market research, creative brainstorming and multiple rounds of development. It’s not something you can improvise, and it’s not something you can procrastinate developing. It needs to be one of the first and biggest priorities for your company, and you need to take the time and spend the money to do it properly.
2. BEING INCONSISTENT.
Merely having a set of established brand standards isn’t enough to guarantee any level of branding success. Your brand guidelines are merely a playbook; you still have to get out there and execute. One of the most important factors for brand success is consistency — adhering to those brand standards, precisely, across every marketing channel and strategy you pursue. This is the only way your customers will become more familiar with your brand over time, and any deviation could compromise that consistent experience.
3. COPYING ANOTHER BRAND (OR BRANDS).
When you’re developing a brand from scratch, you’ll be looking at other brands for inspiration, including competitors and brands you admire. Witnessing these brand strategies in action, you’re going to be tempted to leverage some of the qualities that made those brands successful. To an extent, this is a good idea, and the entire reason you do brand research in the first place. However, you can’t just copy another brand and expect to see the same results. Differentiation is key.
4. FOR GETTING CULTURE.
Branding isn’t just about the mask your company wears when dealing with prospective customers and the general public. It should also serve as a template for how you build your internal company culture. For example, if your brand is supposed to be approachable, friendly and creative, you need to create an office environment that encourages and demonstrates those same qualities. This way, your customer service reps, salespeople and other customer “touch points” will act in line with your brand standards, and you’ll see higher employee retention as a nice added bonus.
5. NEGLECTING VOICE.
Are you going to speak to your audience formally or informally? How will you structure your blog posts and social media interactions? Who are you going to speak to, and what kind of tone or angle are they going to want to hear? These are important elements of your brand identity that can’t be neglected.
6. OMITTING PERSONAL BRANDS.
Personal brands aren’t always necessary, but they can be a massive asset for your branding strategy. Most people these days don’t trust corporate brands, even ones that they’ve engaged with for many years. Instead, people trust other people. They trust faces, names, and personalities of real experts in the field. The best way to engage with these potential customers is not through a corporate brand directly, but through a series of personal brands connected to your corporate brand as extensions. For example, your CEO or head salespeople might develop their own personalities online to increase the power of the corporate brand they share in common.