Dubai Paperless Passports

Dubai has become the first country in the world to exercise paperless passports.

 

In a bid to promote more smooth air travel within the country, Dubai has launched a new app named as Smart UAEWallet for its residents, which will allow the citizens to use their smartphones as passports. With this new initiative, Dubai has become the first country in the world to exercise paperless passports.

At the initial phase, this app is only developed for the residents of Dubai. In order to exercise this technology, residents of Dubai first need to register themselves.

“The Smart Wallet will save passengers’ time and also protect their documents and passport. Passengers will only need to use the smartphone at the smart gates and scan their fingerprint [to finish the departure procedure] with ease,” deputy chairman of the police and public security in Dubai Lt Gen Tamim said as reported by The Gulf.

According to the official one can download this app from the Apple store.

Moreover, recently Dubai has also launched a Robocop to protect its citizens from theft and snatching. The Robocop will help the local police by identifying the culprit through his/her facial expressions with its latest technology.

It turns out that Dubai is going all out to become world’s first digital country across the globe. And in pursuit of this dream, the country is bringing AI and technology in every field and sector.

Moving forward, Dubai has also requested PITB to develop new technologies for the law enforcement agencies and people. The Dubai Police Chief and head of “Smart Dubai” initiative, Abdullah Khalifa, made a formal request to the Punjab Information Technology Board to develop technology for their country.

Adobe Scan App Update

ADOBE SCAN APP UPDATE

Adobe has rolled out “Adobe Scan app” update for its users. With this new app, physical documents can be edited and scanned.

This new app is available for both Android and iOS users.

According to the company, “ AdobeScan turns your phone or tablet into a powerful scanning and text recognition tool that converts printed text into digital text that can then be re-used wherever you need it. Whether you’re snapping a picture of a slide during a planning meeting to work into your yearly plan, or grabbing an image of a design board off your camera roll and reworking the copy before sending to your client for approval – Adobe Scan helps you get work done from anywhere”.

The new feature is powered by Adobe Sensei, a unified Al, and machine learning framework. Adobe scan uses Adobe Sensei to detect words and makes them editable.

The company said in an official statement, “Adobe Scan is powered by Adobe Sensei, a unified AI and machine learning framework that’s the magic behind the world’s best digital experiences. Adobe Sensei’s advanced image processing techniques like boundary detection, auto-crop and capture, perspective correction and auto-clean

remove shadows and enable Adobe Scan to create crystal clear Adobe PDFs”.

Furthermore, after trying this app few Android users were complaining that this new scan app is not working properly as it is not editing some documents.

The company has updated its platform after much time. You can try Scan yourself here.

This infographic shows a number of ways how branding influences consumer purchase decisions, from brand preference to the conversation and beyond.


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HOW BRANDING INFLUENCES PURCHASE DECISIONS

Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a small business like yours?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Defining Your Brand

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:

  • What is your company’s mission?
  • What are the benefits and features of your products or services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.

Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a Small Business Development Center.

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

  • Get a great logo. Place it everywhere.
  • Write down your brand messaging. What are the key messages you want to communicate about your brand? Every employee should be aware of your brand attributes.
  • Integrate your brand. Branding extends to every aspect of your business–how you answer your phones, what you or your salespeople wear on sales calls, your e-mail signature, everything.
  • Create a “voice” for your company that reflects your brand.This voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
  • Develop a tagline. Write a memorable, meaningful and concise statement that captures the essence of your brand.
  • Design templates and create brand standards for your marketing materials. Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, just consistent.
  • Be true to your brand. Customers won’t return to you–or refer you to someone else–if you don’t deliver on your brand promise.
  • Be consistent. I placed this point last only because it involves all of the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.

Okay, so why are we here? Because your company is nothing without your brand.

We wanted to understand the greatest struggles and challenges marketers face in maintaining brand consistency and managing all of their marketing content.

We launched State of Digital Asset Management (DAM) Survey to help uncover and address these issues.

LET’S TALK ABOUT DAM

As many of you know, digital asset management has significantly changed over the past few years, and there are some driving factors behind the movement. We want to start by addressing what digital asset management is and how it has evolved. We’ll unveil the results of our recent survey and dissect some common issues and threads.

First and foremost, let’s all get on the same page with our definition. Digital asset management is widely known as a process for organizing (through the development of a strong taxonomy), storing and retrieving assets.

If you’re still living by this definition, we’ve got some good news for you.

THE RESULTS

Our infographic below breaks down some of the most telling results:

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ADDRESSING BRAND CONSISTENCY CHALLENGES

It’s time to truly look at how you are managing assets and consider a DAM solution.

Today, these solutions provide greater capabilities and have become a place for teams to collaborate on projects with internal employees and external partners. Through the use of workflow modules, teams now have one central location for all things related to their marketing campaign, which really streamlines all of their processes.

The best DAMs are also a resource for templates to be created, like flyers and direct mail. Often times this replaced your 3rd party print-on-demand system. DAM has evolved into a central location for all things related to your brand, including things like guidelines and logos.

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KEEP IN MIND WHY COLOR MATTERS FOR YOUR BRAND?

The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.

Categories Of Color

Warm Color – associated with energy

Cold Color – evokes a sense of security and calmness

What does each color stand for?

Red Stands For –

  • Power and aggressiveness
  • Energy
  • Eye-catchy
  • Robust

Mostly popular in industries including – Automobile, technology, agriculture and food.

Blue Stands For –

  • Trustworthy
  • Responsible
  • Dependable
  • Secure

Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.

Green Stands For –

  • Freshness
  • Calm
  • Health and wealth
  • Serenity
  • Affluence

Mostly popular in industries including – food, energy, finance, technology and household.

Yellow Stands For –

  • Creativity
  • Brightness and Positivity
  • Hope
  • Light
  • Inspiration

Mostly popular in industries including – food, energy, and household.

Brown Stands For –

  • Strength
  • Durability
  • Natural
  • Simplicity

Mostly popular in industries including – agriculture, clothing, and automobile.

White Stands For –

  • Purity
  • Cleanliness
  • Soft
  • Peaceful

Mostly popular in industries including – clothing, healthcare, and child-related businesses.

Purple Stands For –

  • Royalty
  • Elegance and sophistication
  • Spirituality
  • Mystery
  • Nostalgia

Mostly popular in industries including – finance, technology, and healthcare.

Black Stands For –

  • Class
  • Prestige
  • Sophistication

Mostly popular in industries including – clothing, technology, and automobile.

Orange Stands For –

  • Excitement and fun
  • Energy
  • Freshness
  • Vitality
  • Vitality

Mostly popular in industries including – technology and health care.

Note: Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.

AS A DIGITAL ACTIVATION AGENCY BASED IN DUBAI, THIS IS HOW WE DO IT!

1. LEARN THE ART OF EXPECTATION MANAGEMENT.

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“This is the name of the client and employee game; set the tone early and don’t allow for expectation to set in. This is best done with a solid scope of work, contract, and a detailed deliverables schedule. The old adage of under-promise and over-deliver always holds true.”

2.GIVE CLIENTS 3X AS MUCH FEEDBACK TIME AS YOU THINK THEY NEED.

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If you think it will take them 4 days to give feedback, build 12 into the schedule. On tight schedules, be incredibly clear about the consequences of late feedback delivery and how it will affect the quality of the final product.” For a branding agency in Dubai, time moves fast so make sure to use it wisely

 

3. GET OFF EMAIL AND IM AND PICK UP THE PHONE.

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“With our heads buried in front of computer screens, it’s actually easier to get things done faster simply by picking up the phone. Having a paper trail is vital, indeed, so take notes on the call and send a bullet-pointed follow up to ensure everyone is on the same page.”

 

4. 12-HOUR WORK DAYS DO NOT EQUAL PRODUCTIVITY.

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“There will always be deadlines that require extra attention, to get branding dubai alive! but possibly one of the most important things we can do to be productive is to STOP. Turn off. See a show. Tune out. Reset. A rested, re-booted mind and body will be infinitely more productive than never turning off.”

5.HAVE PETS IN THE OFFICE.

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“Aside from barking at the door, I can’t recommend this enough. Pets are like stress kryptonite. They’re also a great excuse to pull away from the screen and take some deep breaths outside.”

6.EAT A PROTEIN-FILLED BREAKFAST.

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“Eating a protein-rich (ideally organic/local!) breakfast within an hour of waking up is like putting high-grade oil into the engine of your metabolism, and it’s a deeper energy boost than coffee.”

7. BALANCE DUALITIES.

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In branding companies we always see “Fighting for simple vs. complex, subjective vs. objective, and proactive vs. reactive often leads to tension, division, and sub-par results. Try to find ‘simplicity,’ ‘objectiveness,’ and ‘pro-reactivity’ as much as possible…unless you want to end up producing like our government and political system.”

1. MAKE IT CLEAR

What your product does should be apparent from the packaging. Give your product an edge by making it easier for your customer to understand at one glance what the product can do.

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these 4  main highlighted points are exactly  what the target needs to know about this packaging.

 

2. SHOW IT. DON’T JUST SAY IT

Packaging design should immediately convey the product’s unique features and function to your potential customer. Consider whether some information can be shown, not just told.

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Customers care that this is healthy and naturally made. Straight forward shown better than told

 

3. UNIFY PACKAGING

Consider using a well-defined color code or unique nomenclature to unify the package design within the brand and product line. Each product should stand comfortably alone but also fit within a wider brand family.

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  • same alignments
  • same image positioning
  • same logo positioning
  • same visual style
  • same elements placement
  • same family has same design

4.FOCUS ON FUNCTIONALITY

Create solutions that respond to the core problems experienced by users. Innovation should not be exclusively about newness, but rather about rightness.

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Easy resealing to ensure the protection

of the product inside.

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5.THINK ABOUT LIFE CYCLE

When designing packaging, do not simply look at beauty, look at your product’s life cycle, or how it impacts the earth. Can the product and its packaging be re-used or recycled? Streamline the design to reduce waste and help the environment. Packaging your product in a simple, yet functional manner is the best way to quickly communicate your brand’s message to your customers.

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Every day, Kellogg makes great strides toward sustainability. Our GoGreen Teams sponsor events and activities to make going green fun for everyone at Kellogg!

The very first box W.K. Kellogg filled more than 100 years ago was made entirely of recycled material. Today, almost all our cereal boxes are made from 100 percent recycled carton board, so we’re making a smaller environmental impact. And you can help: all of our cereal boxes can be recycled, so you can give back, too.

At Kellogg, we carefully watch our water consumption. That’s because we want to make sure that we’re making a more positive impact on the environment with every drop we save.
Using Less Energy

Through efforts large and small, Kellogg is working to reduce its energy use and greenhouse gas emissions worldwide. Whether we’re cutting down energy consumption inside our facilities or finding sustainable ways to transport our ingredients, Kellogg is committed to reducing our carbon footprint a little more each year.

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REASON 1

Create solutions that respond to the core problems experienced by users. Innovation should not be exclusively about newness, but rather about rightness.

 

 

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REASON 2

Your designs will be executed in exactly the way you want them to.

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REASON 3

The bridge between designing in Photoshop and code is relatively small.

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REASON 4

It’s massively time saving to be able to both design and code.

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REASON 5

Learning code opens up a whole new world of job opportunities, whether you’re looking for freelance gigs or permanent employment.

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