AS A DIGITAL ACTIVATION AGENCY BASED IN DUBAI, THIS IS HOW WE DO IT!
1. LEARN THE ART OF EXPECTATION MANAGEMENT.
“This is the name of the client and employee game; set the tone early and don’t allow for an expectation to set in. This is best done with a solid scope of work, contract, and a detailed deliverables schedule. The old adage of under-promise and over-deliver always holds true.”
2.GIVE CLIENTS 3X AS MUCH FEEDBACK TIME AS YOU THINK THEY NEED.
If you think it will take them 4 days to give feedback, build 12 into the schedule. On tight schedules, be incredibly clear about the consequences of late feedback delivery and how it will affect the quality of the final product.” For a branding agency in Dubai, time moves fast so make sure to use it wisely
3. GET OFF EMAIL AND IM AND PICK UP THE PHONE.
“With our heads buried in front of computer screens, it’s actually easier to get things done faster simply by picking up the phone. Having a paper trail is vital, indeed, so take notes on the call and send a bullet-pointed follow up to ensure everyone is on the same page.”
4. 12-HOUR WORK DAYS DO NOT EQUAL PRODUCTIVITY.
“There will always be deadlines that require extra attention, to get branding Dubai alive! but possibly one of the most important things we can do to be productive is to STOP. Turn off. See a show. Tune out. Reset. A rested, re-booted mind and body will be inﬁnitely more productive than never turning off.”
5.HAVE PETS IN THE OFFICE.
“Aside from barking at the door, I can’t recommend this enough. Pets are like stress kryptonite. They’re also a great excuse to pull away from the screen and take some deep breaths outside.”
6.EAT A PROTEIN-FILLED BREAKFAST.
“Eating a protein-rich (ideally organic/local!) breakfast within an hour of waking up is like putting high-grade oil into the engine of your metabolism, and it’s a deeper energy boost than coffee.”
7. BALANCE DUALITIES.
In branding companies we always see “Fighting for simple vs. complex, subjective vs. objective, and proactive vs. reactive often leads to tension, division, and sub-par results. Try to find ‘simplicity,’ ‘objectiveness,’ and ‘pro-reactivity’ as much as possible…unless you want to end up producing like our government and political system.”