KEEP IN MIND WHY COLOR MATTERS FOR YOUR BRAND?
The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients.
Categories Of Color
Warm Color – associated with energy
Cold Color – evokes a sense of security and calmness
What does each color stand for?
Red Stands For –
- Power and aggressiveness
Mostly popular in industries including – Automobile, technology, agriculture and food.
Blue Stands For –
Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.
Green Stands For –
- Health and wealth
Mostly popular in industries including – food, energy, finance, technology and household.
Yellow Stands For –
- Brightness and Positivity
Mostly popular in industries including – food, energy, and household.
Brown Stands For –
Mostly popular in industries including – agriculture, clothing, and automobile.
White Stands For –
Mostly popular in industries including – clothing, healthcare, and child-related businesses.
Purple Stands For –
- Elegance and sophistication
Mostly popular in industries including – finance, technology, and healthcare.
Black Stands For –
Mostly popular in industries including – clothing, technology, and automobile.
Orange Stands For –
- Excitement and fun
Mostly popular in industries including – technology and health care.
Note: Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.