Okay, so why are we here? Because your company is nothing without your brand.
We wanted to understand the greatest struggles and challenges marketers face in maintaining brand consistency and managing all of their marketing content.
We launched State of Digital Asset Management (DAM) Survey to help uncover and address these issues.
LET’S TALK ABOUT DAM
As many of you know, digital asset management has significantly changed over the past few years, and there are some driving factors behind the movement. We want to start by addressing what digital asset management is and how it has evolved. We’ll unveil the results of our recent survey and dissect some common issues and threads.
First and foremost, let’s all get on the same page with our definition. Digital asset management is widely known as a process for organizing (through the development of a strong taxonomy), storing and retrieving assets.
If you’re still living by this definition, we’ve got some good news for you.
Our infographic below breaks down some of the most telling results:
ADDRESSING BRAND CONSISTENCY CHALLENGES
It’s time to truly look at how you are managing assets and consider a DAM solution.
Today, these solutions provide greater capabilities and have become a place for teams to collaborate on projects with internal employees and external partners. Through the use of workflow modules, teams now have one central location for all things related to their marketing campaign, which really streamlines all of their processes.
The best DAMs are also a resource for templates to be created, like flyers and direct mail. Often times this replaced your 3rd party print-on-demand system. DAM has evolved into a central location for all things related to your brand, including things like guidelines and logos.