Officine Panerai

When Panerai needed a strong presence at the Dubai Boat Show, they trusted LAVA Brands to handle the project from start to finish. Collaborating closely with Panerai’s marketing team, we conceptualized and designed a grand tent that showcased the brand’s strength and luxury. Our team proposed a bold structure and creative directions aligned with Panerai’s image. From exterior design to interior layout, production, and event management, LAVA Brands ensured flawless execution.

Highlights

LAVA Brands successfully handled every aspect of Panerai’s participation in the Dubai Boat Show, from conceptualizing the grand structure to managing its execution. We collaborated closely with Panerai's marketing team to design a massive, impactful tent that reflected the brand’s strength and luxury. Our team managed the entire process, including exterior and interior design, production, and logistics, ensuring a seamless, high-profile presence that reinforced Panerai’s position as a leader in the luxury watch industry. The result was a visually stunning and flawlessly executed show experience that showcased Panerai’s brand excellence.