The
Work
NFI
National Food Industries was established in the year 1977 in a small office in Deira with limited production facilities in Al Quoz. This was a very drastic and difficult step for its entrepreneurs, the late Mr. Lalchand and Mahesh Valabdas, who traditionally came from a family of traders with business links to the Gulf more than 150 years old. Since then, the company has had many successes with a variety of snack products throughout the region.
Highlights
The rebranding journey began with redesigning the logo and typography, balancing a fresh, iconic, and fun image with the brand's rich heritage. LAVA Brands meticulously crafted unique font styles to create a new identity that speaks to the brand’s evolution. Alongside this, the brand packaging was redefined to align with the updated image, delivering a cohesive and visually engaging look that resonates with modern audiences while honoring the historical roots of NFI.
Services
Product Packaging
Material Research
Market Positioning
Social Media Campaigns
Typography
When it comes to the packaging, every little detail matters in order to effectively communicate and position the brand. To give a new iconic, clean, classy, modern and uplifted image to Emirates Pofaki, LAVA Brands proposed a matt finish packaging with vibrant colors to make sure the communication reach the right target audience.
Infusing the flavors of the product into the creative communication was a mission accomplished. LAVA Brands borrowed some colors from mother nature and combined them with the perfect pantone selection to demonstrate the unique, deserved colors to each flavor.
The fun elements of the packaging were portrayed by linking the connection between flavor with its related ingredients through exciting illustrations developed by the teams at LAVA Brands. Combination of colors, elements, typography, and illustrations altogether played the role in the refreshed, uplifted rebranding for today's market.
Next Project
Majid Al Futtaim
