Manoushe Street to Kaykroo - A Branding and Strategy Transformation

Manoushe Street, a beloved traditional F&B brand rooted in Middle Eastern cuisine, redefined its identity by pivoting to a digital-first, cloud kitchen model under the brand name Kaykroo. This strategic rebranding and diversification allowed the company to harness the growing demand for delivery-focused dining while expanding its market footprint through a multi-brand approach.Key Branding and Strategic

Highlights

For Kaykroo, a modern and user-friendly website was developed to reflect their innovative 'brick & click' platform and commitment to delivering exceptional food experiences. In addition, distinctive branding was created for their virtual restaurant clients, including the fresh and wholesome identity of The Good Bowl, the vibrant and playful energy of Bak Bak Chicken, the sleek and creative visuals for Wrapped, and the authentic, appetizing designs of Hummus Brothers. This work aligns seamlessly with Kaykroo’s vision of integrating technology with nourishment and blending modernity with tradition.

Services

Brand Strategy and Transformation

Website Design and Development

Digital-First F&B Branding

Design Audit and Analysis

Multi-Brand Identity Design

Key Branding and Strategic Moves

Rebranding
From Tradition to Modernity

Shift from a traditional restaurant to a contemporary, tech-driven food delivery powerhouse.

Centralized Cloud Kitchen Model

Lava Brands played a pivotal role in redefining the centralized cloud kitchen model for Kaykroo by crafting a cohesive brand strategy and innovative digital presence. Through tailored branding, streamlined design solutions, and a focus on scalability, Lava Brands ensured seamless integration of multiple virtual brands under one platform, enhancing operational efficiency and positioning Kaykroo for market growth in the delivery-first dining landscape.