SIB Digital
Sharjah Islamic Bank’s digital transformation took a significant leap forward with the launch of SIB Digital, a product segment designed to redefine modern, seamless, and customer-focused banking. Lava Brands played an integral role in this launch, crafting a comprehensive brand identity that encapsulates SIB’s vision for innovation and trust. The branding includes the naming of SIB Digital, the sophisticated design of the digital credit card with bold diagonal streaks and a teal-and-black palette, and the Digital Account logo, featuring contemporary typography and the bank’s iconic Arabic calligraphy.
Highlights
Beyond design, Lava Brands delivered strategic alignment through a well-defined brand strategy and targeted advertising campaigns, ensuring the brand’s essence was reflected at every touchpoint. By bridging tradition and technology, SIB Digital now stands as a future-ready banking solution with a unified and culturally resonant visual identity.
Services
Naming and Brand Identity Design
Brand Strategy and Positioning
Brand Identity Design
Advertising and Campaign Development
Digital Product Branding