CLIENT:
SERVICES:
Strategy / Brand Identity / Brand Experience / Marketing Communication / Advertising and Media Buying / Website Development / Social Media
"WUJHA Real Estate" is a fully integrated real estate and community development business in Oman and Middle East.
WUJHA focuses on the creation of a broad range of quality properties in which to live, work, play and shop; in addition to the development and management of key destinations in Oman and the Middle East.
The Challenge
LAVA Brands was given the challenge to rebirth UAMCO into a whole new brand with clear direction that no elements should be carried forward from its past. The team had to rebuild the brand from scratch, developing the directions for brand placement, vision, mission, value and the key element - the name creation.
Brand Strategy
LAVA Brands’ strategists were inspired by the key aspects that a developer should possess and that must be delivered to its customers. To provide the set target audience with the lifestyle for a better living, the developer must be innovative, bold, confident, passionate and consistent. Working on these attributes and via market research, LAVA Brands developed a strategy for the brand’s identity. The team worked together to design the elements for its internal and external positioning, what should it communicate and lastly to ensure that both visual and verbal communications are synchronized to build the desired perception in consumer minds.
Brand Experience
After the strategic directions were locked in place, the focus was shifted to create the whole brand experience based on the set strategy and give visual language to the written direction. Creating the brand experience was not only to develop the logo or colors, it was about selecting the perfect selection of color, the mood, the typography, and the design elements which will be later infused together to give the final shape to the experience.
Brand Naming
A successful brand name has to reflect the personality of the company and be representative of all the properties, the main attributes of the business and its products. LAVA Brands gave a rebirth to OAMCO as WUJHA – a brand which talks about the goals and reaching the destination.
Moodboard
Creating the mood board for the brand communication design, LAVA Brands looked at the beauty of Oman, both the architectural and nature to derive a combination and harmony between nature and luxury living.
Brand Identity
To design the identity, the teams at LAVA Brands worked with elements from mood board and bold, defined typography and inspirations from architectural design to develop the best visuals that communicate the brand name and put the identity into the colors that speak of the essence of the brand.
Collaterals
As identity and communication design is not the only part of the brand experience, corporate collateral, stationaries, and uniforms and other elements are combined form the big picture. LAVA Brands provided WUJHA with all the tools that would assist WUJHA to build a brand, which is consistent in all its communication aspects.
Al Irfan Pearl
This is one of the quality projects by WUJHA, designed and advertised by LAVA Brands. From creating the logo for the project to the related collaterals, façade and digital and conventional advertising communication designing and executions all done under the roof of LAVA Brands.
Rodina
Yet another project by WUJHA which required LAVA Brands expertise was extended with all the tools required to market in order to sell the project to the consumers.
Durrat Al Irfan
The strong partnership continued with LAVA Brands as the partner for all the design, branding, advertising and execution needs. LAVA Brands provided WUJHA with complete branding, advertising and designing jobs for Rodina.
Social Media
As the services rendered by LAVA Brands and the level of understanding developed, the relationship turned into retainer partnership and the digital handle was being managed by LAVA Brands in order to provide a day to day update, respond, post and engage the audience. With social media, the SEO and digital ads campaigns for different projects were also being managed by LAVA Brands.
Website Design
Digital presence cannot be ignored while developing a brand and one which communicates to be modern, bold, and offering destination living. LAVA Brands designed and developed the website for WUJHA, so that the target audience can reach the brand with the ease of a click. Layouts, design and wire framing were done in a way that the interface and experience stay user-friendly while all the required information can be obtained with just a few clicks.
