The Company:

After opening its first store in Dubai in 2010, Man’oushe Street, a food and beverage retailer, is aggressively expanding its operations to Egypt and Europe.

The company is investing $30 million for its local operations and international expansion until 2019. By 2020, it expects to have 1000 locations.


The Challenge:

To enter in to new markets. The brand is to become, international and to create belonging.


The Solution:

With the rebranding strategy, LAVA BRANDS created a unique brand identity for Man’oushe Street. The new brand has all the qualities that the company was looking for.

After the successful rebranding, the company have had 100 percent sales growth in 2013 over 2012 and this year it’s aiming for the same.

With nine locations in Dubai, Man’oushe Street signed a master franchise agreement for new stores in 85 locations in Cairo and Europe with Egypt-based Wadi Degla Holding.

Of the 85 locations, 35 will be in Europe (Luxembourg, Belgium and the Netherlands) and 50 in Cairo.

Also, the company signed an agreement with Bloom Restaurant Management to open outlets in five locations in Abu Dhabi over the next three years.

Next, Man’oushe Street is targeting Saudi Arabia, India, UK and the US.


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