Yas Island

In 2006 Yas Island was still just a blueprint for a world-class destination, an ambitious Emirati dream. Today, they are a leading leisure, corporate and entertainment destination welcoming millions of visitors every year. Named the “second best waterpark in the world” by the Los Angeles Times - Global Ranking of the World’s Top 20 Waterparks feature in May 2013.

Highlights

In 2006, Yas Island was an ambitious blueprint for a world-class leisure and entertainment destination. Today, it welcomes millions of visitors annually and has earned accolades like being named the “second best waterpark in the world” by the Los Angeles Times in 2013. LAVA Brand supported Yas Island’s BTL marketing efforts with a 60-day activation, delivering concept development, creative execution, on-ground activations, and the design of an interactive application to enhance audience engagement. This integrated approach helped establish Yas Island as a premier destination and a benchmark for global leisure experiences.