New Logo for Logitech
Logitech, the Swiss-based company with over thirty years in the computer peripheral industry, has launched a new logo as part of its rebranding effort.
Rebranding with a Modern Touch:
The new logotype, created by the design agency Design Studio, is based on simple geometric shapes. The design aims to be forward-looking, ensuring compatibility with both existing and future product ranges.
According to Logitech’s CEO Bracken Darrell, the new logo is “youthful.” The detached curve of the letter “g” resembles a grin, symbolizing the brand’s playful and dynamic approach.
Brand Evolution:
While the company will remain Logitech, it plans to introduce a new range of products under the brand name Logi.
For more details, visit the official Logitech website.