Burger King Re-Branded Their Packaging

Burger King has redesigned the visual identity for its global food packaging to align with its new brand positioning “Be Your Way.” This approach encourages customers to embrace their individuality, just as each flame-grilled burger is uniquely prepared.

Packaging Highlights:

  • Bags & Wrappers:
    BK Bag

  • Packaging Styles:
    BK Packaging 1
    BK Packaging 2

  • Burger Covers & Coffee Cups:
    Burger Cover
    Coffee Cups

  • Fries Bags:
    Fries Bag

Design Concept:

  • Hand-Printed Effect: Packaging features a handmade print look, echoing the flame-grilled marks on their burgers, emphasizing “imperfect perfection.”
  • Iconic Coffee Cups: Coffee cups come with distinctive icons:
    • Small: Alarm clock
    • Medium: Light bulb
    • Large: Lightning bolt

Full Packaging Range:

Complete Packaging Range

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