The growing influence of social media on purchasing decisions has transformed digital marketing. Today, having a noticeable, strong presence on all the popular social media platforms has become essential to socialize and personalize marketing. Instagram empowers businesses to race fast toward their marketing goals.

Growing Influence of Instagrammers in SMM

The fast-expanding Instagram community crossed 500 million daily and 800 million monthly active users by September 2017. A survey confirms that 17% of teens see Instagram as the best social media channel. Over 200 million Instagram users visit a business profile daily, and videos shared on Instagram receive 2x more engagement than other platforms. Nearly 48.8% of leading brands trust Instagram for branding and marketing.

Key statistics that demonstrate how Instagram boosts your social media presence:

Over ⅓ of Instagram users make online purchases through the platform.
Online purchases initiated through Instagram are 70% higher than non-Instagram channels.
75% of users engage with CTA buttons like “Shop Now” and “Contact Us” in ads.
37% of marketers agree that visuals are critical for SMO.
74% of SMM experts rely on visual content.
By 2019, videos were expected to generate 80% of total internet traffic.

Set up an optimized business Instagram account.
Include a single backlink to your business website in your bio.
Craft an informative and engaging bio/profile.
Avoid hard-sell tactics; let your content influence users naturally.
Focus on high-quality photographs with proper framing to enhance posts.

Takeaway

For years to come, Instagram remains a powerful tool for strengthening your social media marketing strategy. Understand your audience and align your Instagram strategy with their preferences for maximum impact.