Brand consistency: the state of dam
Okay, so why are we here? Because your company is nothing without your brand.
We wanted to understand the greatest struggles and challenges marketers face in maintaining brand consistency and managing all of their marketing content. We launched the State of Digital Asset Management (DAM) Survey to help uncover and address these issues.
LET’S TALK ABOUT DAM
As many of you know, digital asset management has significantly changed over the past few years, and there are some driving factors behind this movement. Let’s start by addressing what digital asset management is and how it has evolved. We’ll unveil the results of our recent survey and dissect some common issues and threads.
First and foremost, let’s all get on the same page with our definition. Digital asset management is widely known as a process for organizing (through the development of a strong taxonomy), storing, and retrieving assets.
If you’re still living by this definition, we’ve got some good news for you.
THE RESULTS
Our infographic below breaks down some of the most telling results:
ADDRESSING BRAND CONSISTENCY CHALLENGES
It’s time to truly look at how you are managing assets and consider a DAM solution.
Today, these solutions provide greater capabilities and have become a place for teams to collaborate on projects with internal employees and external partners. Through the use of workflow modules, teams now have one central location for all things related to their marketing campaign, which really streamlines all of their processes.
The best DAMs are also a resource for creating templates, like flyers and direct mail. Often, this replaces your 3rd party print-on-demand system. DAM has evolved into a central location for all things related to your brand, including things like guidelines and logos.
