Keep in mind why color matters for your brand?
The color of your brand is the color reflected in its logo, landing page, product, and more. When a consumer comes across your brand, what they first notice is the color. It influences the purchasing power of a customer. Each color brings out a different response from clients.
Categories Of Color
- Warm Color – associated with energy
- Cold Color – evokes a sense of security and calmness
What does each color stand for?
Red Stands For –
- Power and aggressiveness
- Energy
- Eye-catching
- Robust
Mostly popular in industries including – Automobile, technology, agriculture, and food.
Blue Stands For –
- Trustworthy
- Responsible
- Dependable
- Secure
Mostly popular in industries including – Healthcare, agriculture, technology, energy, and finance.
Green Stands For –
- Freshness
- Calm
- Health and wealth
- Serenity
- Affluence
Mostly popular in industries including – Food, energy, finance, technology, and household.
Yellow Stands For –
- Creativity
- Brightness and Positivity
- Hope
- Light
- Inspiration
Mostly popular in industries including – Food, energy, and household.
Brown Stands For –
- Strength
- Durability
- Natural
- Simplicity
Mostly popular in industries including – Agriculture, clothing, and automobile.
White Stands For –
- Purity
- Cleanliness
- Soft
- Peaceful
Mostly popular in industries including – Clothing, healthcare, and child-related businesses.
Purple Stands For –
- Royalty
- Elegance and sophistication
- Spirituality
- Mystery
- Nostalgia
Mostly popular in industries including – Finance, technology, and healthcare.
Black Stands For –
- Class
- Prestige
- Sophistication
Mostly popular in industries including – Clothing, technology, and automobile.
Orange Stands For –
- Excitement and fun
- Energy
- Freshness
- Vitality
Mostly popular in industries including – Technology and healthcare.
Note:
Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.
