MozRank qualifies your website ranking regarding the quality of content, loading speed, backlinks, and age of the domain. It works on the same PageRank algorithm as Google. Pages have to earn MozRank based on all the above-mentioned factors. Linking authority and link popularity greatly affect MozRank. MozRank scores the web by comparing how well your website performs relative to competitors. The rank number itself doesn’t matter much.

For example, if your web page is ranked 2-3 and your competitors are ranked 0.5-1, you’re doing well.

Backlinks

Backlinks are like the backbone of your MozRank. When your backlinks come from well-known, high DA sites, your MozRank will increase automatically. High-ranking DA sites have high MozTrust, and the content coming from them is considered quality. So if you have guest posts or articles with backlinks to your website, this will definitely help boost your MozRank.

Content Quality

As you know, “Content is King.” The quality of the content is highly important. MozRank prefers web pages with unique and effective data. If there is no plagiarism and your site is providing helpful material or authentic data on the topic, you will earn MozRank. Originality matters, and your content should be clear and to the point.

Include helpful images to explain a topic better and attract more viewers. Focus on helping the viewers instead of constantly advertising your tools or products.

Loading Speed and Bounce Rate

MozRank not only scores content quality but also how quickly a page loads and whether there is proper navigation between pages of the same link.

Bounce rate is important too. Bounce rate refers to how long a viewer stays on your page before navigating away. If your content is helpful, visitors will spend more time on your site, reducing your bounce rate and increasing MozRank.

Age and Popularity

The age of a website greatly affects MozRank. Older domains typically have higher Domain Authority (DA). A strong DA can significantly boost MozRank, as search algorithms tend to favor older, more established websites.

Link popularity is also highly important. Moz checks how popular or trending your page is—how many people are talking about it, how well they’re talking about it, and the reviews shared about it. High-quality content will generate positive popularity, and MozRank will rank it higher.

For more details, you can check the DA of your webpage using the Domain Authority Checker.