Baume & Mercier

We crafted a compelling storyboard and video animation for Baume & Mercier, showcasing the timeless elegance and precision of their luxury watches. The animation narrates the brand’s legacy through captivating visuals, intricate details of craftsmanship, and a seamless blend of sophistication and storytelling. Designed to resonate with the brand’s discerning audience, the project highlights the artistry and innovation behind each timepiece, emphasizing Baume & Mercier's heritage and modern appeal.

Highlights

We crafted a captivating storyboard and video animation for Baume & Mercier, highlighting the timeless elegance and precision of their luxury watches. The project seamlessly blended sophisticated storytelling with intricate visuals, showcasing the brand's legacy, artistry, and modern appeal. Designed to resonate with a discerning audience, the animation emphasized Baume & Mercier’s exceptional craftsmanship and enduring heritage.

Services

Communication Campaign

Storyboard

Animation

Task was to create an animation beginning with a glowing globe in space, symbolizing universal time. Gradually transform the globe into a watch dial—50%, then 75%, and finally a fully detailed face, adding hour markers and watch hands to highlight craftsmanship. Reveal the complete watch with luxurious straps, showcasing its elegant design. Conclude with a zoom-out, displaying the watch as the centerpiece, accompanied by the Baume & Mercier logo and the tagline “Eid Mubarak”

The Animation

The animation was meticulously crafted using Photoshop and Illustrator for the initial design and illustration work. Photoshop was used to create the detailed textures and visual elements, while Illustrator helped in designing the precise shapes and vectors for the watch dial and other components. The final animation was brought to life in After Effects, where we seamlessly integrated the transformations, added smooth motion effects, and fine-tuned the visual details. This combination of tools allowed us to produce a polished and dynamic animation, perfectly reflecting the elegance and craftsmanship of Baume & Mercier watches.